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ARE WE DOING PRODUCT ADVERTISEMENTS?

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You aren’t kidding? This isn’t a joke? Because QUICKEN | THE DAILY POST is not supposed to be an advertising ploy for some other company. I’m more than slightly perturbed by this. I hope this is a one-off, not something likely to continue because there are an awful lot of advertising links in this world.

This is so out-of-character, I’m at a loss to say how I feel about it.

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Is it because we are nearing the time when we — as in regular citizens of the U.S. of A. — pay our taxes? Of course, I mean those of us who still actually pay taxes by which I do not mean our president who has spurned taxes in favor of government loopholes.

No, I mean the rest of us clowns, many of whom could really use a few of those loopholes.

Garry and I have always paid taxes and in giant lumps when we were both working. I sometimes got frustrated with it because I imagined how much we could have used that money for other things. Mostly, I got it. Taxes are the price you pay to live in a world that takes care of people who don’t have your job or money. I want to live in that world, be a part of it.

I used Quicken or a product like it during the years when I needed a way to make sure the numbers in my accounting was something like the numbers the bank had. Then I used it when I was in business for myself and I needed something to manage invoices … and again during the few remaining years when the bank didn’t have the same software.

Now, just about every bank from the most local to the biggest in the world has everything. I don’t need a separate application to prepare taxes. I’m not planning a retirement: I’m in it. It’s a bit late to decide what to do now.

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QUICKEN? Yes! Look it up. Maybe those of us who use it will get a special discount?

I can’t help but wonder why WordPress would choose a this specific word which is connected with a particular application known for use with taxes.

It seems odd, maybe even fishy. Don’t you think? I mean, it’s not like “band-aid,” which is a product so ubiquitous it has become generic through use … or even Coke, which has done much the same thing. This is a unique product with special uses for this season, the season we Americans call “tax time.” I would not like to think this is … gasp … an advertisement!

As for me, nope. I don’t use it.  Along with a few million other people. I’m pretty sure whatever else we do around the WordPress corral, advertisements are not it.


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